Firestorm Presentation - What is Web 2.0?
...and more importantly, How can I use it to help my business?
Web 2.0 is simply the idea that the internet isn’t just content we consume, but content we contribute to and interact with.
To many business owners the idea of “Social Media” is a waste of time, and believe me, it can be. However, if used properly it can bring in new business and better connect you with potential customers.
Twitter is simply people or organizations sharing messages of 140 characters or less.
How can you use it?
- Communicate passively to customers
- Monitor positive or negative comments about your business
- Look for new customers.
- Show your customers that you’re “with it”
Check These Out
http://search.twitter.com/advanced
Search for people with problems you can solve in your local area.
http://tweetdeck.com/beta/
Easily watch what’s going on on twitter.
Facebook is an expansive social networking site, share photos, video, links, just about anything.
How can you use it?
- Create a fan page for your business
- Offer special deals, etc
- Connect with your potential cusomters where they are.
YouTube
Watch and post videos of interest to you.
How can you use it?
- Have a professional video produced about your company and post it
- Embed that video in your website
- Attach that video to your Google Local listing.
- Create your own branded channel
In conclusion
Bottom line, being successful on-line is about contributing useful content. Don’t wait for others to say you are the best or your are the expert, no one will do it for you. It’s up to you to promote yourself/ your company, and generate content that visitors and customers are looking for. Do that and you will be handsomely rewarded.
Doing well in these areas will give your SEO game plan the winning advantage, but you’ll have to wait until my next presentation to learn more.
Check out http://ping.fm, it will let you update Twitter and Facebook at the same time.
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