Google Map Optimization

You hear it all the time, SEO, SEO, SEO! Ok great, but most people aren't even sure what it is or only are aware of a small piece of the overall puzzle.  Today I  intend to speak to one specific area, Google Map Optimization.

The startling thing I found was the lack of concise information on this topic, especially when compared to traditional organic SEO (Search Engine Optimization).

I'll make it short and sweet.

1. Make sure you own or control your own Google Maps Listing.
   Go to http://google.com/local/add (opens new window) - and claim your own listing.
2. Make sure the information is correct.
   No one likes bad information, this should be easy.
3. Add Photos.
   Add at least 4.
4. Add Video.
   Looks like it wants a youtube video, doesn't have to be fancy, just make an informative video about your company.
5. Add Coupons.
   I believe you have to do this after confirmation, I could be wrong.
6. Add Categories
   Add as many as possible, 4 or 5.
7. Encourage Reviews
   If your service is good this will happen naturally, but sometimes it helps to encourage the customer.
8. List extra services and specialties.
   Like: Has never been in jail : YES! or Time spent in jail: none.

The overall theme, is forming a complete profile. A more complete and posive profile is more reputable than a sparse profile.  ALso don't be tempted to over-register locations, this is considered black hat and will get you black listed.

If any or all of this sounds great but you'd like some help, give us a call or contact us today and we'll be glad to help.

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