SEO - Search Engine Optimization

Put Simply, this is the act of optimizing your site for better search ranking.  The goal is to make sure the search engines properly understand what it is the page is about.  Remember a search engine is a Robot, it's very good at doing simple tasks very fast.  Google and other Search Engines tend to not be very good and reading between the lines or drawing on past life experiences. 

It is our job as an SEO company to give Google what it wants.